Over the past 7 months checking Google Analytics has become a regular part of my morning routine, it provides invaluable insights into the effectiveness of my marketing activities. At a glance I can see which marketing efforts have paid off and in many ways it now determines where I invest my energy for the day ahead. Therefore it seemed only logical to deepen my practice and get Google Analytics certified!
After taking the decision to take the test, I quickly felt daunted by the challenge, the questions were worded in such a way to really test the depth of your knowledge and “choose all that apply” type answers dramatically reduced my chance of hitting the jackpot with a few lucky guess’s!
The certification demands an in depth knowledge of the intricacies of Google Analytics, so it’s important that you understand the principles as well as knowing how to apply the techniques in practice.
Luckily there are lots of insightful resources out there to help! Here are few of the most useful
Conversion academy website: A great site to help you learn the basics of Google Analytics. The audio lessons run quite fast so pause according to your speed. It’s also a good idea to keep Google Analytics account open to practice whilst being taught.
Google Analytics help centre: I found the Google help centre had more information than the Conversion Academy website. Also if you are visual learner like me, audio lessons can sometimes be harder to digest; therefore reading from the site made it easier for me to recall information and enabled me to make notes at my own speed.
Google Analytics test website: Even though it is not recognised as an official study source for the exam, this website is one of the most useful practice tools for the Google Analytics Individual Certificate. It has some excellent content and most importantly the website can help you get used to the layout of the actual exam. Each question and answer is explained in detail here. However don’t hold your breath on having the same questions come up in the actual exam!
During the exam
Find a quiet space where you can focus on the exam 100%. I decided to take it at home and asked not to be disturbed for an hour and half. Keep your notes nearby and Google Analytics and other preparation websites open.
The exam includes 67 questions most of these focus on “Filters” “Virtual page tracking” “Domain and subdomain tracking” and some on “RegEx” and “Administration”.
You will have an hour and half to complete the exam so get the easy questions out of the way first and then focus on the harder ones. If you still have some time remaining after finished all the questions, I recommend using that time to review your answers to check that you haven’t misread or made any silly mistakes.
The exam costs $50 (around £31.50) to take, so don’t rush to take it until you are fully confident with your knowledge of Google Analytics. It’s a hard exam and requires lots of effort but it’s totally worth it, if only just to get the cool looking certificate ;). Good luck!